Learn conversion tactics that grow B2B SaaS brands.

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I'm Pelle Sundin.

Back in 2016, after years of working as a surfing instructor in Thailand, I threw away job security to self-educate. I spent 10,000+ hours learning and analyzing the best B2B SaaS copywriting and marketing.

Since 2020 I've helped B2B SaaS companies in industries from insurance to hospitality revamp their brands and grow over 7 figures.

Learn about Pelle

"Pelle is a copywriting master, he knows how to communicate a message using less words and having a bigger impact. He’s punctual in deliveries and always with a human, kind and friendly attitude. Working with him is easy and he will surely exceed your expectations."

- Natalia Maynez

"When UPPSTART, one of Sweden’s largest tech events, needed a copywriter to produce web copy and social media posts within our existing brand voice/identity, we found Pelle. Pelle  crafted high-quality copy that perfectly resonated with our target audience and vision – we were very impressed. If you want a great B2B tech copywriter, I recommend choosing Pelle."

- Jason Dainter

How I can help you

PelleCopy letter

Get weekly, actionable tips on how to convert more B2B SaaS buyers with copywriting and strategic expertise.



Position your SaaS brand as the winning solution with striking copywriting that delights and converts.



Clarify your strategic foundation to ensure your SaaS marketing engine is built to attract the right business and scale to the stars.


10 viral LinkedIn templates (to steal)

Turn any idea into demand-boosting LinkedIn posts with 10 viral copywriting formulas that grab attention and increase engagement.

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Catch up with previous letters.

Did you miss a letter? See previous editions of the PelleCopy Letter below.

PL #004: How to 10X cold email conversion rates (minimum)

Sep 06, 2023

PL #003: How to boost conversions (in 3 simple steps)

Jul 27, 2023